Our personality is a blend of three characteristics: clever, provocative, and friendly.
Clever as in smart, cheeky, and witty – but not pretentious. It's about having fun with words without sounding cooler than thou.
Provocative as in bold and unconventional - but not obscene or offensive. We're provocative in how we challenge the industry and motivate other airlines to keep up.
Friendly… this serves as a reminder that clients are always at the center of what we do - and it helps to take the edge off our provocative nature.